Longreads

John Phillip Walker Lindh, my son, was raised a Roman Catholic, but converted to Islam when he was 16 years old. He has an older brother and a younger sister. John is scholarly and devout, devoted to his family, and blessed with a powerful intellect, a curious mind, and a wry sense of humour. Labelled by the American government as "Detainee 001" in the "war on terror", John occupies a prison cell in Terre Haute, Indiana. He has been a prisoner of the American government since 1 December 2001, less than three months after the terror attacks of 9/11. #Sept11

To speak more generally, the ultimate goal of technology, the telos of techne, is to replace a natural world that’s indifferent to our wishes — a world of hurricanes and hardships and breakable hearts, a world of resistance — with a world so responsive to our wishes as to be, effectively, a mere extension of the self. Let me suggest, finally, that the world of techno-consumerism is therefore troubled by real love, and that it has no choice but to trouble love in turn. A COUPLE of weeks ago, I replaced my three-year-old BlackBerry Pearl with a much more powerful BlackBerry Bold. Needless to say, I was impressed with…

Clearly the techniques of branding have both thrived and adapted since I published No Logo. But in the past 10 years I have written very little about developments like these. I realised why while reading William Gibson's 2003 novel Pattern Recognition. The book's protagonist, Cayce Pollard, is allergic to brands, particularly Tommy Hilfiger and the Michelin man. So strong is this "morbid and sometimes violent reactivity to the semiotics of the marketplace" that she has the buttons on her Levi's jeans ground smooth so that there are no corporate markings. When I read those words, I immediately realised that I had a similar affliction.