Apple was already one of the hottest tech firms in the country. Everyone in the Valley wanted a piece of it. So Steve Jobs proposed a deal: he would allow Xerox to buy a hundred thousand shares of his company for a million dollars—its highly anticipated I.P.O. was just a year away—if parc would “open its kimono.” A lot of haggling ensued. Jobs was the fox, after all, and parc was the henhouse. What would he be allowed to see? What wouldn’t he be allowed to see? Some at parc thought that the whole idea was lunacy, but, in the end, Xerox went ahead with it. One parc scientist recalls Jobs as “rambunctious”—a fresh-cheeked, caffeinated version of today’s austere digital emperor. He was given a couple of tours, and he ended up standing in front of a Xerox Alto, parc’s prized personal computer.
#Longreads is becoming more social (and making a play at sustainability) » Nieman Journalism Lab » Pushing to the Future of Journalism
Last month, Rolling Stone broughtthree of itsreporters to a Manhattan bookstore for a standing-room-only conversation about long-form journalism. The event was co-hosted by a hashtag. At the…