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Loving the Alien: How Erik Martin, King Bee of Reddit’s Hive Mind, Harnessed the Buzz

Clocking 2.5 billion pageviews, the site has left the Condé mothership. Mr. Martin (Photo: Reddit) The top-scoring link of all time on the social news website Reddit is a post that users were…
PUBLISHED: June 13, 2012
LENGTH: 7 minutes (1854 words)

American Sweetheart

One evening in mid-February, Marlen Esparza and her coach, Rudy Silva, arrived at the Northern Quest Resort and Casino in Airway Heights, a small suburb west of Spokane, Washington, and walked to an…
LENGTH: 5 minutes (1482 words)

Digital Democracy: Inside the French Presidential Elections by Cécile Alduy

"FRANCE HAS A NEW PRESIDENT." It does not look like much of a statement on paper, or on a computer screen: five little words, almost too short for a tweet. But France today is still dazed from the…
LENGTH: 6 minutes (1687 words)

May the Schwartz Be With You: Gridlock Sam Wants to Turn New York Traffic On Its Head—the Same Thing He’s Done for 40 Years

Fixing gridlock one sign and tweet at a time. (Sam Schwartz Engineering) When Sam Schwartz went into transportation planning in the 1970s, he never thought he would leave behind the asphalt of…
PUBLISHED: May 9, 2012
LENGTH: 9 minutes (2387 words)
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Part 1: Reality Check

“You took some funding, and you didn't make it to the next milestone. That’s what failed startups look like”. It was late on a gloomy Saturday afternoon in Mountain View, and we…
LENGTH: 21 minutes (5252 words)

The Paris Review

Joyce Carol Oates is the rarest of commodities, an author modest about her work, though there is such a quantity of it that she has three publishers one for fiction, one for poetry and a small press…
LENGTH: 30 minutes (7724 words)

What Happens When A 35-Year-Old Man Retakes The SAT?

I took the SAT a grand total of one time when I was in dipshit prep school. This was 1993. Like any other kid, I wanted to do well on the test, primarily so that I would NEVER have to take it again,…
LENGTH: 13 minutes (3431 words)

Adele: One and Only

After her triumphant, record-breaking year, Adele faced surgery and silence. With her voice back, she opens up to Jonathan Van Meter about fame, family, and…
LENGTH: 23 minutes (5968 words)

How Your Cat Is Making You Crazy

No one would accuse Jaroslav Flegr of being a conformist. A self-described “sloppy dresser,” the 63-year-old Czech scientist has the contemplative air of someone habitually lost in…
LENGTH: 11 minutes (2873 words)
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