Longreads

New York Magazine’s Ben Williams: My Top Longreads of 2011 Ben Williams is the online editorial director at New York Magazine. ••• 1. Celebrity profiles are the hardest genre…

During the recent and overly publicized breakdown of ­Charlie Sheen, I was repeatedly contacted by the media and asked to comment, as it was assumed that I know a thing or two about starring on a sitcom, fighting with producers, nasty divorces, public meltdowns, and bombing through a live comedytour. I have, however, never smoked crack or taken too many drugs, unless you count alcohol as a drug (I don’t). But I do know what it’s like to be seized by bipolar thoughts that make one spout wise about Tiger Blood and brag about winning when one is actually losing.

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When I was twenty years old, I became a kind of apprentice to a man named Andrew Lytle, whom pretty much no one apart from his negligibly less ancient sister, Polly, had addressed except as Mister Lytle in at least a decade. She called him Brother. Or Brutha—I don’t suppose either of them had ever voiced a terminal r. His two grown daughters did call him Daddy. Certainly I never felt even the most obscure impulse to call him Andrew, or "old man," or any other familiarism, though he frequently gave me to know it would be all right if I were to call him mon vieux. He, for his part, called me boy, and beloved, and once, in a letter, "Breath of My Nostrils." (National Magazine Award winner 2011)

For this bodiless replicator itself, Richard Dawkins proposed a name. He called it the meme, and it became his most memorable invention, far more influential than his selfish genes or his later proselytizing against religiosity. “Memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation,” he wrote. They compete with one another for limited resources: brain time or bandwidth. They compete most of all for attention.

After a couple years at Facebook, Jeff Hammerbacher grew restless. He figured that much of the groundbreaking computer science had been done. Something else gnawed at him. Hammerbacher looked around Silicon Valley at companies like his own, Google, and Twitter, and saw his peers wasting their talents. "The best minds of my generation are thinking about how to make people click ads," he says. "That sucks."