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The fight to save Tylenol (1982)

Editor's note: Every week, Fortune.com publishes a story from our magazine archives. On September 28, former Johnson & Johnson CEO James E. Burke died at the age of 87. Burke led…
PUBLISHED: Oct. 7, 2012
LENGTH: 16 minutes (4239 words)
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A Brief History of Money

Photo: Levi Brown; Prop Stylist: Ariana Salvato In the 13th century, the Chinese emperor Kublai Khan embarked on a bold experiment. China at the time was divided into different regions, many of which…
LENGTH: 15 minutes (3997 words)

Ray Bradbury, The Art of Fiction No. 203

Ray Bradbury has a vacation house in Palm Springs, California, in the desert at the base of the Santa Rosa mountains. It’s a Rat Pack–era affair, with a chrome-and-turquoise kitchen and…
LENGTH: 40 minutes (10090 words)

Newton, Reconsidered

In the grand scheme of things, 1992 is such recent history that it barely qualifies as history. When it comes to portable gadgets, however, it’s an era that we 21st-century humans…
PUBLISHED: June 1, 2012
LENGTH: 6 minutes (1674 words)

Is Insider Trading Part of the Fabric?

EVEN before the news was official, it filtered out — unofficially — to Wall Street. On a trading floor in Midtown Manhattan, the squawk boxes were set to relay a market-moving bulletin at 10 a.m.…
PUBLISHED: May 19, 2012
LENGTH: 3 minutes (784 words)

Part 1: Reality Check

“You took some funding, and you didn't make it to the next milestone. That’s what failed startups look like”. It was late on a gloomy Saturday afternoon in Mountain View, and we…
LENGTH: 21 minutes (5252 words)
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