Weekend Reading: Life Post-Lance

Lance Armstrong racing in the 2009 Tour of California. Photo: Peter Weber/Shutterstock One week removed from Lance’s I surrender (with caveats) fallout, and cycling miraculously still exists.…
PUBLISHED: Aug. 31, 2012
LENGTH: 2 minutes (600 words)

The Fate of the Ocean

Illustration: Yuko ShimizuWE’RE IN FOR A WILD RIDE, say Oceanus’ 13-person crew, salts old and young, most of them Cape Codders with lifelong careers on the water. Consequently, many of…
LENGTH: 3 minutes (887 words)

What Can Mississippi Learn From Iran?

Claudia Cox, a nurse visiting Marnie Marshall, who is dying of bone cancer at home. One morning this spring, Claudia Cox, a registered nurse in Jackson, Miss., drove toward the countryside to visit…
PUBLISHED: July 27, 2012
LENGTH: 2 minutes (668 words)

The Top Athletes Looking for an Edge and the Scientists Trying to Stop Them

DeeDee Trotter was on an airplane in 2006 when she overheard a passenger seated behind her discussing the steroids scandal. Federal investigators in the Balco case, named for a lab that produced…
LENGTH: 14 minutes (3615 words)
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Cheap, Chic, And Made For All: How Uniqlo Plans To Take Over Casual Fashion

Uniqlo founder Yanai uses design and technology to improve upon classic American sportswear--and now he wants to sell it back to Americans. | Photo by Kareem Black On a drizzly Wednesday afternoon in…
AUTHOR:Jeff Chu
LENGTH: 16 minutes (4137 words)

Blood in the Water

When killer whales perform a behavior correctly, they are “bridged” (often with a whistle sound, in essence signaling “well done”) and then receive reinforcement in the form of a reward, such as a fish or a playful rubdown. When they don’t perform correctly, the trainer reacts with a three-second neutral response and withholds the reward. This is known as a least-reinforcing scenario, or LRS. Repeated failed attempts—and the corresponding lack of reward—can sometimes lead to a frustrated killer whale. “The question the trainer has to constantly be asking is: Is this animal mildly frustrated but still has the ability to stay with it and work through the problem?” explains Samantha Berg, who worked as a trainer at SeaWorld Orlando’s Shamu Stadium in the early 1990s. “Or have I gone beyond this animal’s limits and it’s time to cut the losses, take a break, and start over?”
SOURCE:Outside
PUBLISHED: July 18, 2011
LENGTH: 29 minutes (7373 words)
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