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Weekend Reading: Life Post-Lance
Lance Armstrong racing in the 2009 Tour of California. Photo: Peter Weber/Shutterstock One week removed from Lance’s I surrender (with caveats) fallout, and cycling miraculously still exists.…
AUTHOR:Scott Rosenfield
SOURCE:www.outsideonline.com
PUBLISHED: Aug. 31, 2012
LENGTH: 2 minutes (600 words)
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The Fate of the Ocean
Illustration: Yuko ShimizuWE’RE IN FOR A WILD RIDE, say Oceanus’ 13-person crew, salts old and young, most of them Cape Codders with lifelong careers on the water. Consequently, many of…
AUTHOR:Julia Whitty
SOURCE:www.motherjones.com
LENGTH: 3 minutes (887 words)
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What Can Mississippi Learn From Iran?
Claudia Cox, a nurse visiting Marnie Marshall, who is dying of bone cancer at home. One morning this spring, Claudia Cox, a registered nurse in Jackson, Miss., drove toward the countryside to visit…
AUTHOR:Suzy Hansen
SOURCE:www.nytimes.com
PUBLISHED: July 27, 2012
LENGTH: 2 minutes (668 words)
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The Top Athletes Looking for an Edge and the Scientists Trying to Stop Them
DeeDee Trotter was on an airplane in 2006 when she overheard a passenger seated behind her discussing the steroids scandal. Federal investigators in the Balco case, named for a lab that produced…
SOURCE:www.smithsonianmag.com
LENGTH: 14 minutes (3615 words)
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Cheap, Chic, And Made For All: How Uniqlo Plans To Take Over Casual Fashion
Uniqlo founder Yanai uses design and technology to improve upon classic American sportswear--and now he wants to sell it back to Americans. | Photo by Kareem Black On a drizzly Wednesday afternoon in…
AUTHOR:Jeff Chu
SOURCE:www.fastcompany.com
LENGTH: 16 minutes (4137 words)
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Blood in the Water
When killer whales perform a behavior correctly, they are “bridged” (often with a whistle sound, in essence signaling “well done”) and then receive reinforcement in the form of a reward, such as a fish or a playful rubdown. When they don’t perform correctly, the trainer reacts with a three-second neutral response and withholds the reward. This is known as a least-reinforcing scenario, or LRS. Repeated failed attempts—and the corresponding lack of reward—can sometimes lead to a frustrated killer whale. “The question the trainer has to constantly be asking is: Is this animal mildly frustrated but still has the ability to stay with it and work through the problem?” explains Samantha Berg, who worked as a trainer at SeaWorld Orlando’s Shamu Stadium in the early 1990s. “Or have I gone beyond this animal’s limits and it’s time to cut the losses, take a break, and start over?”
AUTHOR:Tim Zimmerman
SOURCE:Outside
PUBLISHED: July 18, 2011
LENGTH: 29 minutes (7373 words)
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